- The Firm
- Our Business
- Contact Us
Ascendia Brands, Inc. engages in the manufacture, marketing, and distribution of branded health and beauty care products primarily in Canada and the United States. The company offers bath, baby, oral, skin, and hair care products. Its products include bath products, baby toiletries, deodorant and antiperspirant products, home permanent treatments, mouthwash products, portable breath sprays and drops, and manual toothbrushes. The company’s brand portfolio comprises Baby Magic, Binaca, Mr. Bubble, Calgon, the healing garden, Lander, Lander essentials, Ogilvie, Tussy, Tek, and Dorothy Gray.
Cypress represented the Restructuring Committee of the Board of Directors Ascendia Brands in the restructuring of the Company’s debt and concurrent equity investment by Prentice Capital Management.
In January 2008, Ascendia announced the closing of a recapitalization of the Company and related restructuring of its senior debt facility. In the recapitalization, an affiliate of Prentice Capital Management, LP invested $26.5 million in a newly created class of voting, convertible Series C Preferred Stock.